The Difference Between Marketing and Branding

We’ve made it: Branding is strategic. Marketing is tactical.

Marketing is storytelling. ... The strongest brands use their understanding of the difference between branding and marketing to build marketing campaigns that work hand in hand with their brand positioning strategy..

Branding is why.

Marketing is how.

Branding is long-term.

Marketing is short-term.

Branding is macro.

Marketing is micro.

Branding defines trajectory.

Marketing defines tactics.

Branding drives an enduring reputation.

Marketing drives periodic sales.

Branding is the reason someone buys.

Marketing is the reason someone thought to buy in the first place.

Branding builds loyalty.

Marketing generates response.

Branding creates value.

Marketing extracts values.

Branding is the being.

Marketing is the doing.

Harley-Davidson has created a "Book Club" with a difference, in a new campaign